Cookie Policy
We use cookies and similar technologies to keep our website working, understand how you use it, and improve your experience. This policy explains what we set, why, and how you can control it.
What Are Cookies?
The basics — how cookies work and what they do on your device
Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites operate efficiently, improve usability, and provide information to site owners.
Cookies do not contain executable code and cannot be used to run programs or deliver viruses to your computer. The information stored in a cookie is associated only with the website that created it and cannot be read by any other website.
Cookies can be either session cookies or persistent cookies:
- Session cookies are temporary and expire as soon as you close your browser. They are used to maintain state during a single browsing session (e.g., keeping items in a form).
- Persistent cookies remain on your device for a set period (specified in the cookie itself) or until you delete them. They are used to remember your preferences across visits.
First-party cookies are set directly by NOVO Imaging (novoimaging.com) and can only be read by our website. They are used to deliver the website's core functions and remember your settings.
Third-party cookies are set by external services that appear on our pages — for example, analytics providers or embedded content. These third parties operate under their own privacy and cookie policies.
Under the EU Cookie Directive (implemented in Denmark as the “Cookiebekendtgørelsen”) and GDPR, we are required to obtain your consent before placing any non-essential cookies on your device.
- Essential cookies are placed on the basis of legitimate interest — they are strictly necessary for the website to function and do not require consent.
- Functional, analytics, and marketing cookies are placed only upon your explicit consent, which you may withdraw at any time.
Cookies We Use
A full breakdown of every cookie set on novoimaging.com
These cookies are necessary for the website to operate. Without them, services such as contact forms, shopping cart functionality, and secure page access would not work correctly.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _session_id | novoimaging.com | Maintains user session state across page requests | Session | Essential |
| csrf_token | novoimaging.com | Protects forms against cross-site request forgery attacks | Session | Essential |
| cookie_consent | novoimaging.com | Stores your cookie consent preferences | 12 months | Essential |
| lang_pref | novoimaging.com | Remembers your selected language | 12 months | Essential |
Functional cookies allow the website to remember choices you have made and provide enhanced, more personal features. They may be set by us or by third-party providers whose services we have added to our pages.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| ui_theme | novoimaging.com | Saves display preferences (e.g., list vs. grid view) | 6 months | Functional |
| enquiry_draft | novoimaging.com | Temporarily saves unsent enquiry form data | 24 hours | Functional |
| recently_viewed | novoimaging.com | Tracks recently viewed equipment listings for quick access | 30 days | Functional |
We use analytics cookies to collect aggregate information about how visitors use our website. All data collected is anonymised or pseudonymised. This information helps us improve the layout, content, and performance of the site.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users; used to calculate visitor statistics | 2 years | Analytics |
| _ga_XXXXXXXX | Google Analytics | Maintains session state for Google Analytics 4 | 2 years | Analytics |
| _gid | Google Analytics | Distinguishes users; expires after 24 hours | 24 hours | Analytics |
| _gat | Google Analytics | Throttles request rate to Google Analytics servers | 1 minute | Analytics |
Marketing cookies are used to track visitors across websites and display advertisements that are relevant and engaging to the individual user. They are placed only with your explicit consent.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _fbp | Meta (Facebook) | Identifies browsers for advertising and site analytics | 3 months | Marketing |
| li_fat_id | Tracks conversions from LinkedIn advertising campaigns | 30 days | Marketing | |
| _gcl_au | Google Ads | Stores and tracks conversions from Google Ads campaigns | 3 months | Marketing |
Third-Party Services
External providers that may set cookies when you use our website
We use Google Analytics to analyse website traffic and Google Ads to measure the effectiveness of our advertising. These services are operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
- Google may transfer data outside the EU under Standard Contractual Clauses approved by the European Commission.
- You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Add-on.
- Google's privacy policy is available at policies.google.com/privacy
We may use LinkedIn Insight Tag and Meta Pixel to track conversions from advertising campaigns on those platforms and to build retargeting audiences. These services are operated by:
- LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
- Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland
Both providers collect data about your visits to our website after clicking an advertisement and may combine it with profile data held on their platforms. Data may be transferred outside the EU under appropriate safeguards.
Pages on our website may include embedded content (e.g., videos, maps). Embedded content from other websites behaves in the same way as if you had visited that website directly.
- YouTube / Google Maps: May set cookies to track video views and map interactions. Controlled by Google LLC.
- We load these services in a privacy-friendly way where technically possible (e.g., youtube-nocookie.com).
If you wish to prevent these services from setting cookies entirely, you can decline the relevant cookie categories in our consent manager.
Managing Your Cookie Preferences
How to review, change, or withdraw your consent at any time
You can review and change your cookie consent settings at any time. Below is a summary of the current categories and their consent status:
All modern browsers allow you to view, manage, and delete cookies stored on your device. You can also configure your browser to block all cookies by default. Note that blocking essential cookies may prevent some parts of our website from working correctly.
In addition to our consent manager, you can opt out of analytics and advertising cookies through the following industry opt-out tools:
- Google Analytics: Install the browser opt-out add-on at tools.google.com/dlpage/gaoptout
- Google Ads: Manage personalisation at adssettings.google.com
- LinkedIn: Opt out at linkedin.com/psettings/guest-controls/retargeting-opt-out
- Meta: Off-Facebook Activity settings at facebook.com/off_facebook_activity
- Network Advertising Initiative: Opt-out tool at optout.networkadvertising.org
- Your Online Choices (EU): youronlinechoices.com
We review and update this Cookie Policy periodically to reflect changes in the cookies we use, applicable law, or our business practices. The “Last updated” date at the top of this page indicates when it was most recently revised.
When we make material changes that affect your rights, we will notify you via a prominent banner on our website and, where applicable, by email.
If you have questions about this Cookie Policy or wish to exercise any data subject rights under GDPR, contact us at:
- Email: [email protected]
- Phone: +45 81 98 52 88
- Address: Speditorvej 4, 9000 Aalborg, Denmark