Aalborg, Denmark — 15 December 2025. NOVO Imaging has signed a strategic distribution agreement with a leading medical technology dealer headquartered in Dubai, UAE. The partnership establishes local stock representation, import facilitation, and first-line customer support for NOVO Imaging equipment and spare parts across the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman.
The Gulf region represents one of the fastest-growing markets for medical imaging equipment globally, driven by hospital infrastructure expansion and increasing demand for cost-efficient alternatives to new OEM purchase. Having an in-market partner with established import relationships and local logistics capability significantly reduces delivery timelines and total landed cost for Gulf clients.
“Our clients in the Gulf have been asking for faster delivery and local support for some time,” said Sarah Nielsen, Head of Sales at NOVO Imaging. “This partnership directly addresses that requirement and positions us to grow responsibly in a market we are committed to serving long-term.”
The partnership becomes operational on 1 February 2026. Clients in the Gulf region can contact both NOVO Imaging directly and through the local distribution partner.